Category: branding

But I have to call this out because after reading this several times in the classified section I’ve determined that it’s some of the stupidest shit I’ve ever seen printed in a classified section. And I’d like to think that I’ve been to some pretty obscure parts of the internet in my day.

 

totesshorthand_ad

 

 

This print ad is from our good friends at McMenamins, a Northwest staple well-known for their mediocre food, decent beer, consistently shitty service, but totally awesome environments.

Don’t get me wrong. I’ve had the pleasure of making the rounds at several McMenamins locations around Oregon, and I’ve always had a good time. I’ll continue to hit them up if and when the moment is right, but I’ve passed the point of lying to myself about the quality of their food and flagship beers. Their overall brand and most pub locations will always be something unique to experience. There’s plenty of reasons to like them, but then you see things like this it raises some strange flags and the need to make fun of them on a blog.

Like this whack ass attempt at sounding cool with awkward shorthand and abbreviated words that looks as if it was written by a teenager strung out on adderall while texting and trying to sound like totes professional about it and stuff. And I quote….

“Looking for an exciting, fun working environment?

McMenamins is now hiring at multiple locations, multiple positions available and range from entry level to management. We have both seasonal and long term opportunities. Qualified apps must have an open and flex sched, including, days, eves, wknds and holidays. We are looking for applicants who enjoy working in a busy customer service-oriented enviro. We offer opps for advancement and excellent benefits for eligible employees, including med, chiro, dental and so much more! Please apply online 24/7 at www.mcmenamins.com or pick up a paper app at any McMenamins location. Mail to 430 N. Killingsworth, Portland OR 97217 or fax: 503-221-8749. Call 503-952-0598 for info on other ways to apply. Please no phone calls or emails to individual locs! E.O.E.”

I know having a flex sched and chiro is a pretty tempting offer, but I’m also not convinced that communicating like some kind of lunatic is a very sound strategy for attracting people to fill your inevitably high employee turnover rate. And yes, if you’re wondering I applied.

 

 

 

Sometimes they make me dress up in a monkey suit for work. The personal sacrifices I make for a project are straight bananas sometimes. 

 

picturemerolling

 

This is actually one of about 1,200 photos snapped during a shoot for a video game art rock and roll apparel company. The final pics will be going on their new site + probably a look book of some sort. The idea behind the gorilla suit was to have me wandering in the background and randomly interacting with the models in certain shots.

I bought this gorilla suit in the 6th grade for $100. Definitely one of my better investments of all time. 

 

 

 

A few weeks ago I had to opportunity to work with a professional voice actor. “Work” doesn’t feel like the right word because I didn’t have to re-write anything after we met up. I basically just handed over the script that I worked on with the creative director and after a quick powwow with the sound engineer they hit record. I only had to butt in to point out a couple typos and word clarifications. It was awesome. We had a fun scramble trying to figure out how to correctly pronounce some European and Asian brand names that none of us had ever heard of. I even tried to dial Sweden directly, but Verizon wasn’t having it. 

Voice acting is a profession that I’ve always found fascinating. It probably stems from growing up on cartoons, commercials, and a growing appreciation for documentaries and how people use voice over w/ good b-roll shots. Everyone’s got a funny voice or two, but some people are definitely on another level.

 

 

pro_vo1

 

pro_vo2

 

 

Daniel Considine’s accent reel

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“I Know That Voice” documentary trailer

 

 

Links:
Digital One
Daniel Considine (video above)
Kamp Grizzly

 

 

This sure fire method of strategy and execution will get you internet famous and onto the front pages of Reddit and Buzzfeed in no time.

Any questions?

 

buzzfeedreddit_bait

 

 

Links:
30 Insanely Easy Ways To Make Your Road Trip Awesome
22 People Twerking In All The Wrong Places
32 Things You’ll Totally Need When You Go Camping

 

 

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