SmartWool

 

The SmartWool brand is well known for their Merino wool socks. So well known that it created an obstacle for wider recognition as a clothing company.

They are taken seriously as a sock company, and that same consumer mindset can be translated to their full line of products.

 

written & produced by Eric Perrenoud

 

designer – Anais Keenon

*originally based on a creative brief from Victors & Spoils.